Applications

TNG Research creates syndicated software applications and custom solutions for media and marketing needs including broadcast and network cable, radio, cinema audiences, competitive expenditures and set top box data. These include:

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mediaQUERY

mediaQUERY is an Web-based application empowers broadcast and cable network salespeople and researchers to develop their own sales stories with little or no training.

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cinemaQUERY

A Web-based tool to turn cinema audience data into actionable research analyses and impactful sales pitches.

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Cable Show & Sell

Cable Show & Sell transforms quarterly Nielsen numbers into sales stories in seconds. Using Nielsen’s Cable Network Audience Composition Report, Cable Show & Sell sorts through the dayparts, demos and networks, providing reports in an easy-to-read, usable format. Put Cable Show & Sell on the desk of your sales assistants, sales people or research staff to cut hours off of the time it takes to produce competitive one-sheets.

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Ratings 101

The first ratings tool for developing cable networks. Provides weekly or monthly customized demos and dayparts for ad sales and program analysis and selling.

Other projects include:

  • $pendAnalysis: National and local Competitive Expenditure Analyses
  • PPM Converter: Web tool produced for Arbitron to compare PPM radio estimates to diary ratings.
  • Mediamark Reporter: MRI’s database at your fingertips. An application that lets users analyze and report on thousands of brands, products and categories simple click of the mouse
  • CablePro: MRI’s vast product usage database illustrating the power of Cable advertising
  • Hall’s Magazine Reports: a software analysis application for a vendor of magazine editorial analyses
  • Arbitron Maximi$er: Online help system for this primary ratings resource for radio stations
  • CEReS: Commercial Expenditure & Reporting System: Developed and marketed with MSA to help cable networks analyze and report their MonitorPlus Commerical Expenditure data.
  • CMAND: Developed for Cable Media Corp, local cable system information including subs, ratings