TNG Research provides media research support and software development services for cable networks, rep firms, cable systems, radio, TV, magazines and new media.

We work with both large and small cable networks on a freelance or consulting basis to get the most out of Nielsen, MRI, MediaWatch, MonitorPlus, J.D. Power and your other research resources.

We've developed software for firms such as Mediamark Research, Arbitron, Hall's Magazine Reports, MSA, Cable Media Corp. and the The Cable Advertising Bureau in FoxPro and Visual Basic. (We're also pretty good at putting up web pages, too.)

Our list of past and present research clients includes Black Entertainment Television, THE BOX, Comedy Central, Knowledge TV, MTV, GoodLife TV, Phase2Media, Showtime, The Movie Channel, The Weather Channel, VH1 and WorldGate Communications.

Here's a list of some of the services we provide:

Research Services

• Research analyses of network TV, syndication, cable and spot TV using Nielsen, MRI, Media Metrix, Nielsen NetRatings, @plan, Simmons, MediaWatch, MonitorPlus, Scarborough, Media Audit or JD Power data.
• Affiliate Sales Research / Category presentations
• Ad Sales / Research strategic analysis and marketing support.
• Primary research studies on subscriber usage and attitudes, including new media.

Computer Services

• Custom software design and development of Windows applications using Visual Basic, Visual FoxPro, InstallShield and Windows Help systems using RoboHelp. Projects we have produced for clients include:
• Mediamark Reporter and MRI+ for Mediamark Research.
• CablePro for the CAB (Cable Advertising Bureau)
• Cable Show & Sell, for cable network audience composition and VPVH analyses
• CIMBuS, a local spot cable inventory management and budgeting tool developed with the CAB.
• The Hall's Magazine Report on CD (HMR-CD), a software analysis application for the largest vendor of magazine editorial analyses.
• Help system for Arbitron Radio's MaxiMi$er software.
• Web page development, maintenance and marketing.
• Database analytical services of client proprietary databases.

Communications Services

• Freelance writing on media, computer and research issues, including a monthly column written for Cable Avails magazine on cable research.
• Sister company Newsletters, INK. produces in-house and sales/marketing newsletters for media, marketing and other corporate clients. Services include research, writing, design and print coordination. Clients include Mediamark Research, THE BOX and Bruskin/Goldring and Internet research firm ReleventKnowledge.

Background

• 12 years of research and marketing experience at Arbitron and MTV Networks.
• 15 years designing, developing and supporting computer applications for the media industry.

Please write to us at dave@tngresearch.com, or call 201 476-9197.